Ubiquitous essentially means "everywhere" and that about sums it up for YouTube. People of all ages have sent me links to particularly hilarious videos. Politicians used them for the first time in this recent election. Parts of it are unabashedly commercial, but I have also seen family videos posted.
A library could appear to be really with the times by incorporating clips into their web site or include clips with book discussions. Many authors are featured as are libraries themselves. Videos are considered to be far more commanding than audio feeds alone. Visual messages have always been known to dominate the human learning experience and are considered to be essential when making presentations. Basically, they are one tool among many, but this is one that particularly engages the viewer.
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